Putting the Health & Safety team centre stage at BP
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BP
Project overview
Challenge
BP wanted its worldwide Health, Safety, Security and Environment (HSSE) team to feel a greater sense of unity and pride in its vital work, and to raise the team’s profile internally.
Strategic Insight
Often, the way we say things is as important as what we say. To begin changing perceptions of Health and Safety, we developed an ‘elevator pitch’ concept, working with an external consultant. We filmed eight HSSE team members and as they moved between floors, we asked them to explain – in just two minutes – why their role is important.
Creative Solution
The edited film was shown at a global BP conference, and we made further use of stills taken from it in a special credit-card sized take-away booklet. The project also included a sub-branding system, which was applied on posters, t-shirts and a workshop e-flyer.
Results
Suddenly, it was cool to work in HSSE. Team members reported that they felt more confident about the importance of their role.
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