Our case studies
Sanctuary Group
Project overview
Challenge
Sanctuary Group, the music and entertainment business (now a part of Universal Music Group), wanted to communicate the full breadth of its business to shareholders and prospective investors. The company asked BergHind Joseph to use its annual report to show that there was much more to Sanctuary than its passion for the music business.
Strategic Insight
Sanctuary needed a simple way to present its ‘360º business model’, which centred on the development of long-term careers for artists and the provision of many different routes to market, including recorded music, DVDs, tours, merchandising and publishing.
Creative Solution
On the cover, we showed off the Sanctuary ‘portfolio’ by featuring nine of its top acts across different genres. Inside, a simple graphic set out the concept of Sanctuary’s '360º business model', providing a context for readers. The following spreads showcased Sanctuary’s multiple marketing channels, making cost-effective use of photography to highlight the full breadth of the business - from artist management through live events to ringtones.
Results
Sanctuary’s annual report became an effective means of explaining its business to investors – a formula we extended over the next two reports. By avoiding the usual music industry stock photographs and by using a subdued colour palette, we created a distinctive and ‘grown up’ look for the business.
Share this case study
Contact us
Email uryyb@oretuvaqwbfrcu.pbz
Tel: +44 (0)20 7407 7788