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Energybuild
Project overview
Challenge
Energybuild is rejuvenating Welsh coal mining. Following the national closure programme of the 1980s, British coal mining entered a period of steep decline. Since the formation of the company in 2005, Energybuild Group has been pioneering the renewal of Welsh coal mining iand the communities that serve it. Energybuild wanted to tell its story to a wide range of different audiences through its annual report. Our challenge was to help define the report’s communications objectives and tell the company’s story in compelling way.
Strategic Insight
Energybuild’s story is one of hope and renewal. By focusing on the people who are helping to turn the company’s plans into reality, we would capture the visual drama of the coal mining industry and bring the company’s story to life.
Creative Solution
We improved the structure of the existing report and created an engaging design centred on dramatic colour photographs of the Welsh landscape, Energybuild’s people at work and the raw material that was the focus of all their efforts: the coal itself.
Results
Over a three-year period, we turned Energybuild’s annual report into an effective medium of communication that tells the company’s story to investors, stakeholders and opinion formers in an inspiring way.
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Email uryyb@oretuvaqwbfrcu.pbz
Tel: +44 (0)20 7407 7788