Raising the profile of HSSE
The BP Health, Safety, Security and Environment (HSSE) team has over 4,000 employees. Its operations span across the globe but because of this its members struggled to connect with each other and engage with the wider business.
BP asked us to unite the HSSE team by creating a solution that would enable everyone to engage with the functions vision and goals, and highlight the importance of HSSE to the rest of the business.
Working collaboratively with HSSE team members, we rolled out a series of workshops that would encourage a dialogue and give the function the “wow factor”.
The workshops were like no other – they were transformed into a series of HSSE panel shows. This included specially designed invites, sets, question sheets and even giveaway t-shirts. This approach created something that was memorable, inspirational and enabled every team member to feel part of it.
On sparking initial interest in the workshops, we needed to maintain engagement during the sessions too. To do this, we created an animated ‘ident’ that reflected the HSSE team’s remit to nurture safety; and filmed a HSSE ‘elevator pitch’ (in an elevator) using team members to explain ‘What it means to be in HSSE’.
The workshops were very well attended and provided a platform that had impact and inspired HSSE employees – injecting new life into the function, raising the teams profile and bringing employees together with a renewed sense of shared purpose to drive the business forward.