Syngenta visual identity brand toolkit

Introduction

Syngenta is a global agribusiness and is one of the world’s leading companies with more than 26,000 employees in 90 countries.

The challenge

Following a recent update of Syngenta’s visual and brand guidelines; they turned to us to inspire their communication managers to become brand ambassadors, re-educate users and to communicate the new guidelines to external agencies.
 

Our solution

This was one story that started with the people that matter most: the users, and establishing how best to engage them to ensure the new brand was accepted and embraced.

The result

Syngenta’s brand tool kit is striking and robust and wouldn’t look out of place on any coffee table. With tools that are this powerful and easy to understand and use, Syngenta’s brand is now being applied consistently in communication pieces around the world.