Syngenta visual identity brand toolkit
Bringing a new brand system to life
Syngenta is a global agribusiness and is one of the world’s leading companies with more than 26,000 employees in 90 countries.
Following a recent update of Syngenta’s brand guidelines; they turned to us to inspire their communication managers to become brand ambassadors, re-educate users and to communicate the new guidelines to external agencies.
This was one story that started with the people that matter most: the users, and establishing how best to engage them to ensure the new brand was accepted and embraced.
Syngenta’s brand tool kit is striking and robust and wouldn’t look out of place on any coffee table. With tools that are this powerful and easy to understand and use, Syngenta’s brand is now being applied consistently in communication pieces around the world.