Tate & Lyle
Working in partnership with an ambitious client
We’ve delivered an eclectic mix of projects for our client Tate & Lyle. In the early phases of our relationship we rolled out design solutions for their employee recognition programs and investor communications.
Since then our involvement with Tate & Lyle has grown and we now play a pivotal role in their internal and external communication programs.
Five annual reports
We’d made a good impression with our early work at Tate & Lyle, but it was our strategic thinking that led to us delivering their annual report for five years running.
Our understanding of Tate & Lyle’s business enabled us to devise the best creative solution for every annual report we delivered. What’s more, our flexible and adaptable ethos ensured that each year our solution was refreshing and truly reflected the business to investors and other stakeholders.
Investor relations at The Tate Modern
The Tate & Lyle investor team asked us to create an impressive experiential space for their investor event at the Tate Modern, London - in less than two weeks.
We welcomed the challenge and tackled the brief by creating an event that impressed the owners of the business by demonstrating the number of ways we all come in to contact with the Tate & Lyle brand every day.
Brand guidelines: a fresh face
The trust we had gained from Tate & Lyle, along with our understanding of the brand, its values and vision, resulted in us refreshing their brand guidelines.
We carefully developed a set of guidelines that created a unified look and feel for Tate & Lyle and encapsulated their brand values and business beliefs. The guidelines were so popular and engaging they were rolled out worldwide.
BergHind Joseph doesn’t just tell you what you want to hear as a client, they push you further, creating stakeholder debate and energy around the brand.
David Brown, Communication & Design Manager
Engaging employees with a new set of values
Following the appointment of a new CEO in 2011, Tate & Lyle underwent a revision of their core values.
We were asked to devise a solution that would communicate and engage employees with the new values - something of a challenge considering the 14 different languages and number of countries Tate & Lyle operates within.
With 8 values and a 6,000 strong global workforce, we needed to ensure we reached every employee in a way that resonated with the individual - no matter what their language or role in the business.
Through research, strategic thinking and collaborative working we inventively brought Tate & Lyle's values alive in a way that engaged every employee.
Our work on this project was recognised with an award at the B2B Marketing Awards 2013.