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Blueprint
Project overview
Challenge
Blueprint is a fast-growing business intelligence and performance management consultancy. The firm approached us as a branding agency and asked us to create a new brand identity that would help it to compete with premier league management consulting firms.
Strategic Insight
Brand identities work best when they include the perspectives of the organisation’s management team, employees and external stakeholders. External research and a workshop with employees provided us with a clear creative direction.
Creative Solution
We aimed for boldness and variety in all our creative work, using a wide colour palette, striking colour contrasts and thought-provoking photography in every application of the identity. Our aim was to set Blueprint apart from its competitors, which in many cases had opted for an anodyne ‘hi tech’ look. We wanted the Blueprint brand to make its presence felt, leaving stakeholders in no doubt about who they were engaging with.
Results
Blueprint’s sales team believes its new brand identity has helped to give the firm the confidence to compete against the biggest and best-known players in the UK’s business intelligence and performance management marketplace.
We chose BergHind Joseph on the strength of their ability and their clear passion for what they do. They are highly creative, professional, have strong values and, above all, are people we want to work with.
Helen Hartshorn
Marketing Manager, Blueprint
Related links
Blueprint corporate communications
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