Annual reports for iPhones & iPads: hype or a good idea?
There is currently a lot of discussion in the corporate reporting community – some might call it hype – about companies creating iPhone and iPad apps for their annual reports and other documents. In this article, I am going to try to frame the debate in terms of the pros and cons from an investor or analyst’s perspective because that’s ultimately who is supposed to use the apps. By doing so, I hope to bring some rational discussion to a topic that is often charged with all the emotion that Apple tends to evoke with its technologies.
Read more >Branding strategy must make the right connections
Before joining BergHind Joseph two years ago, I’d worked client-side for a number of different organisations. The majority of my previous roles included some arm’s length involvement with design agencies and although many were good and successfully delivered on the brief, others, who had sold themselves in as being expert branding agencies, couldn’t actually deliver a viable finished product.
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