10 February 2012

Why employee engagement is too important to be left to HR

After years of being dismissed as just a fashionable way of talking about job satisfaction, employee engagement has finally arrived. A tipping point has been reached: there’s now enough serious research out there to convince managers that the engagement concept describes a condition that’s worth striving for - because it creates business value.

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09 January 2012

The financial services sector and the problem of trust

What is the big issue for financial services brands?  As a brand consultancy, when we conducted a straw poll among our clients and contacts in the industry, one word kept coming up: trust, or rather, the lack of it. Trust has taken a massive hit following the credit crunch and ensuing recession, but issues such as high pay, mis-selling, conflicts of interest and short-termism have a much longer history.  If lack of trust in financial services companies is so widespread and deep-seated, is there anything individual brands can do about it?

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01 December 2011

Employee engagement means everyone

Have you ever caught a glimpse behind the scenes mid-way through a restaurant meal and regretted your choice of venue? If you enjoy eating out, it’s a moment you’ll probably have experienced. The swing doors to the kitchen part for a few seconds: just long enough to confirm your best or worst impressions. Does the calm, clean and orderly environment that you have experienced front of house carry through back stage?  Or is it a scene straight out of ‘Ramsay’s Kitchen Nightmares,’ complete with stressed chefs, colourful language and rubbish-strewn work surfaces?

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21 October 2011

Webinar: Enhancing a corporate website

Our latest webinar on how to enhance a corporate website, offering insight on what the key ingredients are to improve a company's online presence and create dialogue with visitors.

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