Buying print is comparable to buying organically produced vegetables. As long as the price isn’t stupidly different you would prefer the more sustainable option, especially if they taste better!
The printing industry has been through a terrible time in the last few years and only the really well run and strong are surviving. Having just been bought by the Park Group we are only too aware of this. Competition is declining, yet demand for print is falling faster, so, to survive, companies are combining to pool knowledge, skills and equipment. So the simple answer is yes, but fortunately it isn’t that simple.
The 'death' of lithographic print has been hyped over the last couple of years. But I have to say, this is not my experience.
Never has there been such a diverse range of different kinds of lithographic printing available. With a fantastic range of recycled or FSC paper products and increasing creative print finishes on the market, the consumer is spoilt for choice.
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