25 August 2011 - Digital media series 4: Digital media = essential viewing

To many, Digital Media has become a 'Dark Art', which ultimately is the transcendence of the familiar and traditional offline space to online. However Digital Media is an essential tool for broadcasting brand messages, it enables brands to meet and directly converse with their wider audience.

17 August 2011 - Digital media series 3: Simplicity is best

The temptation with digital is to focus on the latest thing. The latest thing is new and exciting – it’s what everyone is talking about, so it will get attention and help your brand.

But new comes and new goes, and sometimes the latest thing turns out to not be so great after all.  Besides, it’s hard to predict what will work and what won’t.

12 August 2011 - Digital media series 2: Space Junk- a brand dilemma

“To infinity and beyond!” It’s the familiar clarion call issued by Buzz Lightyear and plagiarised by an army of five year olds around the globe. However, that aspiration may be a little thwarted, given the millions of tons of space junk currently orbiting our still greenish planet. If Buzz can cut through the space debris consisting of rocket boosters, fragments from satellites, surface paint and the odd Tesco trolley he might stand a chance.

1 August 2011 - Digital media series 1: Why you should be using online video in your marketing mix

In case you hadn’t already noticed, it’s boom time for online video. With higher speed broadband so widespread, video on the internet has become much more accessible and since the arrival of YouTube and other video file sharing websites, embedding video clips on websites has become much easier.  As a result, lots of companies are starting to use online video, which is engaging audiences in completely new ways.