Copywriting series
Copywriting series 5: You took the words right out of my mouth. A professional speechwriter advises (and rants).
“Ladies and gentlemen, thank you for inviting me to talk to you this evening about…”
There you have it - the classic ‘start-of-speech’ opener. The line every speechwriter tries to avoid; the line every speaker or speaker’s ‘team’ inevitably sneak back in when your back’s turned. Still that’s life - and if you’re looking for fame or ‘final cut’ don’t become a speechwriter.
Copywriting series 4: Just tell me the story!
‘Writing an engaging CSR report’. That’s what I’m supposed to be writing about. And I will – just hang on a sec while I take a step back and consider the first three words.
Copywriting series 3: Writing for employee stakeholder groups
As any organisation in need of a new copywriter will tell you, its people are its most valuable asset. Behind the cliché is an important truth. With more and more services being outsourced, it’s vital that an organisation has a good relationship with its core employees.
Copywriting series 2: Writing an annual report
As a veteran writer of more annual reports than I care to think about, I'm often asked how best to write one. I find it helps to keep in mind at all times the four basic questions below. Here I'm talking about companies traded on a stock market, although much of what I say relates equally to not-for-profit organisations too.
Copywriting series 1: No, the sales letter is not dead
A friend of mine recently told me she thinks the sales letter is dead. I beg to differ. In fact, I totally disagree.
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Our upcoming events
May 31, 2013
'The Future Front' : an insightful futures book to commemorate our 10th birthday.
This book, titled ‘The Future Front’ has been developed in partnership with communication experts to offer insight into the future for business communication and the corporate landscape.
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June 3, 2013
BergHind Joseph's 2013 Global Players study
The 2013 Global Players study focuses on the importance of innovation in business today and in the future.
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