Archive for Corporate comms
Thinking of an extension to your design toolkit? .dotx, .potx, well there’s two to be going on with.
Love them or hate them, clients want templates, and for this article I’m going to focus on one particular area of templates that will have many of you running for cover, Microsoft Office™ templates. Not the generic freebies that can be found by typing ‘Templates’ into your favoured browser, but those that when used as an integrated part of a visual identity program, can bring significant benefits to an organisation.
Copywriting series 5: You took the words right out of my mouth. A professional speechwriter advises (and rants).
“Ladies and gentlemen, thank you for inviting me to talk to you this evening about…”
There you have it - the classic ‘start-of-speech’ opener. The line every speechwriter tries to avoid; the line every speaker or speaker’s ‘team’ inevitably sneak back in when your back’s turned. Still that’s life - and if you’re looking for fame or ‘final cut’ don’t become a speechwriter.
Copywriting series 4: Just tell me the story!
‘Writing an engaging CSR report’. That’s what I’m supposed to be writing about. And I will – just hang on a sec while I take a step back and consider the first three words.
Are printed annual reports dying out?
As a creative design agency, earlier this year we received an invitation to tender for the creation and delivery of an annual report for a leading European telecomms provider. The client wasn’t particularly interested in delivering a printed version and for them, digital delivery would take precedent over all other forms of stakeholder communication. A paired-back printed version was to be produced if the remaining budget allowed it.
Webinar: Enhancing a corporate website
Our latest webinar on how to enhance a corporate website offers insight on the key ingredients needed to improve a company's online presence and create dialogue with its stakeholders.
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