BergHind Joseph’s work with Tate & Lyle Plc. was highly commended at the prestigious B2B Marketing Awards 2013.
Our work with Tate & Lyle on the Tate & Lyle Values project was crowned runner up for Best Internal Audience Campaign 2013. On Thursday the 21st November, we saw off some tough competition in a category with over 400 entries
Brands no longer win business from their status of mark alone.
Instead, success today is defined by how well a business understands and responds to its customers both en masse and individually. The closer you are to your customers, the better your understanding of their challenges and needs. By developing solutions that are original, unique and solve these challenges, you instantly become an innovative company that is streets ahead of its competitors.
Surveys, discussions, whitepapers and events all point to one core challenge that is synonymous for internal communicators at the moment: how do you get get internal communications heard and get employees to engage with the message they present?
Increasingly organisations want to use video for their internal communications. But all to often we witness people getting caught up in the excitement of creating a video and subsequently falling short of delivering a message that engages and delivers a real return.
There has been a lot of talk recently about measuring employee engagement; from questions around the best techniques to measure engagement, to how to increase employee participation in surveys. Whilst there isn’t one solution that’ll fit all, we believe there is an approach that will help to drive an effective measurement campaign. We've summarised it in 6 steps:
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