There's no one formula for building a strong employer brand. Each is as particular and individual as the business it represents. However, a solid employer brand can make a significant difference to your business, employees and customers.
In our experience, it is safe to say that the brands that are successful have many features in common. Corporate brands must work for multiple stakeholders, as drivers to recruit high-calibre employees and engage the existing employees.
Today we are our own authors and editors. We roam the internet in search of nuggets of information that we can re-write or stick together to create our own blogs, management reports and post graduate theses.
We are thrilled to announce that we are now working with an international company that specialises in recruitment for the financial services sector. We will be working with the business to enhance their brand through a series of marketing initiatives.
We are delighted to announce that we are now working with a global service provider to the oil and gas industry. We will be working with them to develop a global B2B advertising campaign for the energy sector.
Forbes this week published their list for ‘The World’s Most Reputable Companies’. Taking the top slot was BMW for a second consecutive year, closely followed by the Walt Disney Company and then Rolex.
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