The BergHind Joseph Blog
Our blog is designed to provide impartial advice and information, and share what we're thinking, what other creative design agencies may be doing, and what hot topics we are debating in the studio.
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There’s a buzz around the office today as we see the launch of our first annual photographic competition.
24 November 2011 - Copywriting series 5: You took the words right out of my mouth. A professional speechwriter advises (and rants).
“Ladies and gentlemen, thank you for inviting me to talk to you this evening about…”
There you have it - the classic ‘start-of-speech’ opener. The line every speechwriter tries to avoid; the line every speaker or speaker’s ‘team’ inevitably sneak back in when your back’s turned. Still that’s life - and if you’re looking for fame or ‘final cut’ don’t become a speechwriter.
Recently Stylist magazine published an article that focused on the British tradition of working the 9-5, and how everyday ‘21.18 million people in the UK wake up, go to work, sit at their desks at 9am then get up again eight hours later’ to do the same thing again.
‘Writing an engaging CSR report’. That’s what I’m supposed to be writing about. And I will – just hang on a sec while I take a step back and consider the first three words.
As a creative design agency, earlier this year we received an invitation to tender for the creation and delivery of an annual report for a leading European telecomms provider. The client wasn’t particularly interested in delivering a printed version and for them, digital delivery would take precedent over all other forms of stakeholder communication. A paired-back printed version was to be produced if the remaining budget allowed it.
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