The BergHind Joseph Blog

Our blog is designed to provide impartial advice and information, and share what we're thinking, what other creative design agencies may be doing, and what hot topics we are debating in the studio.

If there's a topic you'd like to discuss, or a feature you'd like us to cover please get in touch.

October 2011

25 October 2011 - Webinar: Enhancing a corporate website

25 October 2011 - Webinar: Enhancing a corporate website

Our latest webinar on how to enhance a corporate website offers insight on the key ingredients needed to improve a company's online presence and create dialogue with its stakeholders.

24 October 2011 - Copywriting series 2: Writing an annual report

24 October 2011 - Copywriting series 2: Writing an annual report

As a veteran writer of more annual reports than I care to think about, I'm often asked how best to write one. I find it helps to keep in mind at all times the four basic questions below. Here I'm talking about companies traded on a stock market, although much of what I say relates equally to not-for-profit organisations too.

19 October 2011 - London Underground Map: Improvement or not?

As a designer, and co-founder of a creative design agency I’m always on the hunt for new ideas. Tweaking established concepts to improve them or to make them fit for ever wider audiences. But does this always yield the best results? Are the messages getting confused and too complex for people to comprehend? Or is it simply that different audiences need a different solution to reach them? It’s an issue many design agencies face.

11 October 2011 - Copywriting series 1: No, the sales letter is not dead

A friend of mine recently told me she thinks the sales letter is dead. I beg to differ. In fact, I totally disagree.

7 October 2011 - Photography series 4: Arch People

I’ve been procrastinating about an arches project for quite a while, and the invitation to contribute to this blog for Berghind Joseph finally gave me the push to make some time between jobs to pursue this idea.