Our blog is designed to provide impartial advice and information, and share what we're thinking, what other creative design agencies may be doing, and what hot topics we are debating in the studio.
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In this increasingly connected world the fact that many companies have large numbers of employees whose job roles mean that they do not have regular access to work computers (or unconnected employees) can pose particular issues when trying to make them feel like part of the business.
There's no one formula for building a strong employer brand. Each is as particular and individual as the business it represents. However, a solid employer brand can make a significant difference to your business, employees and customers.
In our experience, it is safe to say that the brands that are successful have many features in common. Corporate brands must work for multiple stakeholders, as drivers to recruit high-calibre employees and engage the existing employees.
As tin is traditionally associated with 10-year celebrations we thought it would make a fitting centrepiece for the BergHind Joseph Christmas card during our own anniversary year.
We have used ordinary food tins and used our creativity to turn them into charming decorations to light up this dark and grey time of the year.
BergHind Joseph’s work with Tate & Lyle Plc. was highly commended at the prestigious B2B Marketing Awards 2013.
Our work with Tate & Lyle on the Tate & Lyle Values project was crowned runner up for Best Internal Audience Campaign 2013. On Thursday the 21st November, we saw off some tough competition in a category with over 400 entries
Brands no longer win business from their status of mark alone.
Instead, success today is defined by how well a business understands and responds to its customers both en masse and individually. The closer you are to your customers, the better your understanding of their challenges and needs. By developing solutions that are original, unique and solve these challenges, you instantly become an innovative company that is streets ahead of its competitors.
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