“We depend on relationships as well as expertise. How should we position the business?” “Our core business has changed but perceptions haven’t kept up. How can we put that right?” “We’re sure we know how we’re perceived - but what do our stakeholders really think?” “We’re pitching against the best in the business. So how does our brand stack up?” “Our people are scattered around the globe. How can we build a greater sense of belonging?” “We want all our employees to be innovators. How can we get them more involved?”
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Can engineering excellence alone build enduring competitive advantage? Increasingly, businesses whose offer centres on engineering and technology find that customer service and relationship-building skills are also important. By focusing on these skills, they create an offer that’s harder to replicate.

B2B brand identities need to reflect this balance of ‘hard’ and ‘soft’ skills. The implicit message to customers is: think of us as partners that really know and understand your business.

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We help ambitious businesses with an international outlook to build stronger reputations.

BergHind Joseph is an independent creative communications agency. Our work includes branding, employee engagement, stakeholder communications, corporate websites, events and research-led consultancy. To every project, we contribute creative design and our knowledge of the challenges facing business and society’s changing demands.

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